Basadur Applied Creativity

We’re a unique global company with years of experience in helping organizations use applied creativity to solve problems and create growth opportunities. We help you get real results by using our applied creativity method called the Simplex System, developed by our founder, Dr. Min Basadur. The Simplex System has been researched, evaluated and proven effective.

If you think creativity is just about generating a lot of ideas that never see the light of day and is only for the “creative types” in R&D and advertising – think again!

At Basadur Applied Creativity, we see things differently. We’re talking about applied creativity. More than just a gift for the “chosen few.” Not just creating new ideas, but making them happen! Applied creativity combines imaginative and analytical thinking. As part of your job today, tomorrow and the day after, applied creativity is the key to gaining and maintaining your organization’s competitive edge.

A permanent way of life

"Flavor of the month"

Recognizes everyone's ability to be creative

Creativity for the "chosen few"

Finding and defining new problems and opportunities, and implementing workable solutions

Excessive "brainstorming" of ideas that rarely get implemented

Experiential learning with on-the-job problems

Theoretical concepts, abstract lectures

Simple, crystal-clear language

Complex jargon

Interconnected system of process, tools and skills

Disconnected tools and techniques

Bottom-line results with ownership, commitment and motivation

"Warm and fuzzy" feelings

The recognized research-based system of applied creativity (International Review of Industrial and Organizational Psychology)

Unproven, untested techniques

A flexible process you can adapt to any circumstance

Rigid rules and procedures

Its up to you!

It's up to the experts