Basadur Applied Creativity

Dr. Min Basadur is Professor of Innovation in the Michael G. DeGroote School of Business at McMaster University and Founder of Basadur Applied Creativity. Dr. Basadur is a recognized world leader in the field of applied creativity with years of experience in building creative thinking, innovation and problem solving capabilities across organizations. He has helped numerous industry leaders, including Procter & Gamble, Frito-Lay, PepsiCo, Goodrich and Pfizer, to involve employees at every level in using their creativity to generate hundreds of millions of dollars in new revenues and cost savings. His work is noted for its applicability and scaleability within organizations.

Educated in organizational psychology and engineering physics, Dr. Basadur began refining his insights about creative thinking and problem solving while working with teams developing new products at Procter & Gamble. He created the award-winning Simplex System with its unique set of interconnected tools. Today, Dr. Basadur and his associates work with clients engaged in a range of industries, including software, microelectronics, telecommunications, finance, health, food and beverage, publishing, energy, retail, manufacturing, e-commerce and many others. He is an active member of numerous professional organizations, including the Academy of Management, the Professional Engineers of Ontario and the American Psychological Association.

Author of the books, The Power of Innovation and Simplex: A Flight to Creativity, and an engaging, highly sought-after speaker, Dr. Basadur regularly shares his insights in creative thinking at conferences worldwide.