insights & research

The Simplexity Thinking Process

Dr. Min Basadur began developing his insights about creative thinking and problem solving at Procter & Gamble. He received three U.S. patents and created a corporate-wide internal consulting practice. Following his award-winning doctoral research at the University of Cincinnati, he became a professor of management in the Michael G. DeGroote School of Business at McMaster University. His most recent book, The Power of Innovation, became an instant CEO need-to-read.

Dr Min founded Basadur Applied Creativity (formerly the Center for Research in Applied Creativity) in 1981. This now worldwide network of consulting and research associates uses his trademarked Simplex™ system to consult internationally with major organizations. We speak to Dr Min on "The Simplexity Thinking process" and how you can be more creative.

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