Learn, experience and measure your own unique style of creativity. Discover how people and teams can learn to synchronize their different ways of thinking, respect differences and work together much more innovatively and enjoyably.

The creative process cycles through four stages. Generation (of new problems and opportunities) flows into Conceptualization (defining and understanding the challenges and creating new, potentially useful ideas) which flows into Optimization (of practical solutions) which flows into Implementation (of the new solutions). Each stage requires different kinds of thinking skills.

Your Creative Problem Solving Profile (CPSP) reflects your unique relative preferences for each stage: Generating, Conceptualizing, Optimizing and Implementing. Stated another way, the Basadur CPSP shows which particular steps of the creative process you uniquely gravitate toward.