Applied Creativity Press ISBN   0-930222-19-9 US$32.95   "Learning to leverage the creative thinking skills of every individual, regardless of their level, creates the sustainable competitive advantage every corporation is striving for. Simplex is a highly effective system that provides senior management with a unique tool to tap into a massive organizational resource." Jim O'Neal, President & Chief Executive Officer, Frito-Lay International "Simplex is the best fundamental system for defining and solving problems that I've ever used. In a world of change, ambiguity, and conflicting objectives, there is no better way to isolate key issues and evelop win-win solutions. A common framework for communication and interaction for CEO and salesperson alike, Simplex creative thinking is the foundation of any high-performance team." Richard M. Routhier, President, Sales and Merchandising Division, Bantam Doubleday Del     Applied Creativity Press ISBN   0-9682034-4-2 US$32.95 Dr. Min Basadur's book, A Flight to Creativity, is available in Spanish as "Viaje a la Creatividad. Cómo mejorar drásticamente tu aptitud creativa". Translated to meet demand from customers and other readers in Spain, Mexico, Chile, Peru and areas of the United States. To order a copy of this book, drop us a line at info@basadur.com with your mailing address and the number you want to purchase or call us directly at 905-690-4903.   Copyright, 2006 Basadur Applied Creativity Inc.