London , U.K. : Pitman Professional Publishing / Applied Creativity Press ISBN 0-273-61362-6 US$55.95   In a changeable global marketplace, the key competitive advantage of the future will be the ability to innovate. The corporate winners of the next century will be those enterprises who learn how to harness the creative talent of every individual in a systematic way for the betterment of the organization and the customer. The Power of Innovation lays out a proven framework based on the Simplex Process for divergent thinking, developed by Dr. Basadur at the Center for Research in Applied Creativity in Ontario and implemented with major international corporations such as Procter and Gamble, Pepsi Cola and Ford.     This thinking technology can be learned to release creativity and innovation in individuals, groups and organizations; helping you to manage great ideas into action and solve problems creatively.  There is no better way to isolate key issues and develop win-win solutions to even the most complex problems; boosting morale, productivity and communication throughout the organization.  The Power of Innovation is your guide to making innovation a way of life. To order a copy of this book, drop us a line at info@basadur.com with your mailing address and the number you want to purchase or call us directly at 905-690-4903.   Copyright, 2006 Basadur Applied Creativity Inc.