4. Basadur, M.S., Potworoski, J.A., Pollice, N., and Fedorowicz, J. (2001)*. Increasing understanding of technology management through challenge mapping. Creativity and Innovation management. Vol 9, No 4, 245-258. *Accept in January 2001, for back issue 4th Quarter, 2000 Abstract The authors seek to clarify what is understood by the management of technology by involving a group of managers in a workshop to identify specifically what they believe to be their critical difficulties and challenges in managing technology. The approach is shown to be a means of enhancing, creativity, designed not so much for creating good answers and solutions, but rather for discovering good questions and challenges and for conceptualizing complex issues. Virtually all of the challenges selected as most important had much more to do with leading people to think more innovatively and collaboratively that with new technology itself.     Copyright, 2007 Basadur Applied Creativity Inc.