






 |


5. Basadur, M.S., Runco,
M.A. and Vega, L.A. (2000) Understanding how creative thinking
skills, attitudes and behaviors work together: A causal process model.
The Journal of Creative Behavior, Vol. 34, No. 2, 77-100.
Abstract
Managers (N= 112) from a large international consumer goods
manufacturer participated in a field experiment in which they learned
and applied the Simplex process of creative thinking to solve real
management problems. The interrelationships among six attitudinal and
behavioral skill variables learned during the training were measured
to improve understanding of how these variables contribute to the
process. Predicted relationships were tested and a best-fit causal
model was developed. Behavioral skill in generating quantity of
options was the most important variable overall: it was directly
associated with behavioral skill in both generating quality options
and evaluating options. The key attitudinal skill and the second most
important variable overall was the preference for avoiding premature
evaluation of options (deferral of judgment). The other attitude
measured, the preference for active divergence, played only an
indirect role in the process.
|
Copyright, 2007 Basadur Applied Creativity Inc. |
|
|