17. Basadur, M.S.
(1992). Managing Creativity: A Japanese model. Academy of Management
Executive, Vol. 6, No. 2, 29-42.
Abstract
Dr. Min Basadur visited several major companies in Japan to conduct
comparative research on organizational creativity. Unexpected insights
emerged during interviews with Japanese managers and are the basis for
this article. These managers knew a great deal about North American
motivational theory and how to implement it. Employee creativity is
managed through deliberate structural means. not to effect direct
economic outcomes5 but to develop motivation. job satisfaction. and
teamwork. Contrasts to North American suggestion systems are made.
