Breaking
Problem log jams
In a facilitated applied creativity session, a
cross-functional PepsiCo team solved a longstanding
problem, freeing $12 million directly to the bottom line. |
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Leveraging
applied creativity
Bozzuto’s, a grocery distribution company, faced a
multimillion-dollar customer return situation. Key players
tackled this issue, as a team, during Simplex training. Buoyed
by its initial success in the workshop, the team created a new
credit procedure that reduced returns by 50% in the first
year. |
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Higher
productivity
across the board
Using the Basadur Applied Creativity system, Frito-Lay involved employees at every level in cost-improvement teams
and achieved its goal of reducing costs by $500 million one
year ahead of schedule. The bigger bonus: a permanent shift
to a creative problem solving culture. |
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Rapid
strategic growth
In order to meet a new competitive threat, a Con Agra product
development and marketing team invested two days in developing
a dozen concepts for new food products and in testing those
concepts with consumer focus groups.
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Strategic
planning
Profit improvement
Top management at Goodrich Corporation used the Basadur Applied
Creativity system to map out corporate strategy and create an
action plan. Building on a very enthusiastic reception, the
company used the system at both global management and
manufacturing/ quality conferences, the latter generated at
least $25 million a year in cost savings. |
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Facilitating
culture change
Changing markets compelled Kimball International to break
employees’ longstanding reliance on top managers and to think
for themselves. The Basadur Applied Creativity system was the
key to opening the “mental tool box,” which allowed thousands
of employees to understand the company’s new goals and to
implement many new initiatives such as ISO 9000 and ERP. |
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