Rather than just one
more initiative that becomes the "flavor of the month", we design
a program that is just right for you. We start you from scratch
or enhance what you are already doing. We give you everything you
need for a creative culture. After a while you wont need us
anymore. And we'll be glad.
Relentlessly pursue new ideas until they are implemented
successfully?
Say "How might we...?" When others say "We can't because..."?
Spot potential problems and take steps to solve them in advance?
Anticipate new opportunities and take action?
Routinely turn crisis into opportunities?
Making applied creativity a way of life in organizations
Higher
productivity across the board Using the Basadur
Applied Creativity system, Frito-Lay involved employees
at every level in cost-improvement teams and achieved its goal of
reducing costs by $500 million one year ahead of schedule. The bigger
bonus: a permanent shift to a creative problem solving culture.
Strategic planning, profit improvement
Top management at Goodrich Corporation
used the Basadur Applied Creativity system to map out
corporate strategy and create an action plan. Building on a
very enthusiastic reception, the company used the system at
both global management and manufacturing/quality
conferences, the latter generated at least $25 million a
year in cost savings.
