what we do

Solving complex problems and building a roadmap for the future is hard work. You don’t need a “think tank,” but a “do tank.” Let us help you fix problems, generate ideas for new products and services and engage your people to produce actionable results.

How it works:

A Simplexity Thinking group application session begins with a fuzzy situation, which, in our world, is an undefined problem or situation.  We have noticed that with time constraints, many of us in business immediately call the fuzzy situation our "problem". But at Basadur, we believe it is the fuzzy situation at the start. Some problems seem to be more fuzzy than others and you may even come to the session with what you believe is a problem that’s not fuzzy at all.

Viewing the fuzzy situation from a deliberately neutral position, Simplexity Thinking focuses a group through problem formulation to solution implementation using eight clear steps. The key process skill used by participants in the Simplexity Thinking process is the deferral of judgment. If you can't defer judgment, we ask that you simply suspend it long enough to explore.

In each step, a process leader helps participants diverge - expand the options and possibilities. This means that participants generate information without applying judgment and without analysing. Divergence is applied throughout the Simplexity Thinking process to explore fuzzy situations, facts, problem statements, ideas, criteria, action steps, etc.  After a broad range of possibilities have been generated through divergence, participants converge - or zero in on the options they would like to bring forward to the next step.

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