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Innovation Case Studies: Basadur in Action Videos

See how the Basadur Method achieves out-of-the-box results.

Albert Einstein once said:

“If I had an hour to save the world, I would spend fifty- five minutes defining the problem and five minutes solving it.”

See How the Basadur Method is Different

Our Basadur in Action videos show how the Basadur Method follows Einstein’s thinking. They help you see how a step-by-step approach discovers breakthrough problem definitions and how to avoid working on the wrong problem.
 

Experience the videos below to get a glimpse at what becomes possible when individuals, teams, and organizations learn to think and solve problems differently.

The Chemotherapy
Rapid Problem Redefinition

Focus: Creative Problem Solving

See how a structured approach helped a team explore a challenge, identify opportunities, and develop solutions.

Endoscopy Suite Capacity

Focus: Team Innovation & Collaboration

Explore how different thinking styles can contribute to stronger collaboration and creative outcomes.

Explore More Videos on YouTube

Backed by Research. Demonstrated Through Application.

For more than 50 years, the Basadur approach has been shaped by research into creative problem solving, cognitive diversity, organizational innovation, and leadership development. 
 
These case study videos offer practical examples of the principles behind the Basadur System, helping connect established research with the challenges organizations face every day.
 
Whether you’re leading organizational change, developing innovation capabilities, or looking to improve team problem solving, the Basadur approach offers a framework for thinking differently and moving forward.
 

From defining the right problems to developing and implementing the right solutions, these examples demonstrate how a systematic approach to innovation works. Teams can move forward with greater clarity and confidence.

Real Challenges. Better Thinking. Practical Solutions.

Discover how creative problem solving and structured innovation can help organizations overcome challenges, uncover opportunities, and achieve meaningful outcomes.
 
Successful innovation requires more than generating creative ideas. It requires understanding the right problems, bringing together different perspectives, and developing solutions that can be implemented.
 
The Basadur approach provides a structured system for creative problem solving that helps individuals, teams, and organizations navigate the innovation process with purpose.
 
Identify the Right Problems
 
Learn how questioning assumptions and exploring challenges more deeply can reveal

opportunities that might otherwise be overlooked.

Leverage Different Thinking Styles

Discover how cognitive diversity and collaboration help teams approach problems from multiple

perspectives.

Move From Ideas to Implementation

Explore how a systematic innovation process helps teams develop, evaluate, and put solutions into action.

Ready to Put Creative Problem Solving to Work in Your Organization?

Watching innovation in action is just the beginning.
 
Basadur Applied Innovation helps leaders, teams, and organizations build the thinking skills, collaborative processes, and innovation capabilities needed to solve complex challenges and create meaningful change.
 
Discover how the Basadur approach can help your organization move from challenges to opportunities and from ideas to action.