About Us

For more than 40 years, Basadur has provided organizations around the world with a tried-and-tested innovation system. We unlock a free-thinking, uninhibited process that allows possibilities to be explored and opportunities to be opened up, letting participants solve problems, create ideas and put solutions into practice in a highly effective way.

The Basadur system encourages unobstructed thinking. It fosters an objective approach to innovation that lets participants feel a sense of shared ownership and responsibility. Human-centred and grounded in simplicity, it allows everyone’s opinions to be equally valued.

Everything we do is designed to allow individuals, teams and organizations to become self-sufficient. This provides real business value, allowing our trusted innovation system to become embedded in the day-to-day running of a company’s operations and strategic planning.

Our comprehensive network of partners, coaches, facilitators, trainers, associates and colleagues are spread across the globe.

Our people

Min Basadur

Founder

Min helps numerous industry leaders with creative thinking, innovation and problem solving. He's known for universally applicable processes and scalable solutions.

Bob Basadur

Vice President, Professional Services

Bob manages strategic operations including the development of new technologies and potential partners. He's a serial entrepreneur and accomplished Simplexity Thinking facilitator.

Tim Basadur

Primary Researcher & Facilitator

Tim continues his efforts to further develop the research-based knowledge behind the Simplexity Thinking Applied Creativity System.

Naush Akram

Managing Partner, ME & Asia Pacific

Nausherwan is a management consultant specialising in strategic development to help organizations drive change. He is known for his pragmatic, methodical and diligent approach.

Larry Crase

Senior Partner

Larry Crase has over 50 years of experience in a variety of business functions with a focus on marketing, sales, customer support and information systems. Larry is a certified facilitator and trainer in the creative problem solving process, Simplexity and has earned the Professional Innovation Advisor (PIA) designation.

Agnieszka Pelka-Szajowska

Managing Partner - Poland

Agnieszka is a management consultant specialized in building bridges between evidence-based psychology and business, with extensive experience in marketing, business psychology & behavioral economics and creativity. She is a certified trainer, a speaker at conferences and an academic teacher, conducting courses included in MBA

Steve Thode

Director Of Partner Development

With a broad experience stemming from years in capital markets, digital & client management, Steve works to build new relationships & provide value add to consultants and coaches (Ambasadurs) globally.

Richard Perez, M.E.

Vice President Corporate Architecture, Facilitative Leader, Senior Research Fellow

31 years Procter and Gamble Co. Innovation leader integrating Consumer Insights, Technology and Business Models. Multiple Global Patents on Product Design and Manufacturing. General Manager of P&G's GYM Innovation Facility/Capability (2010-2020).

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Skills, Tools & Techniques

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Simplexity Thinking

A framework for problem-solving, A pathway to innovation.

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