Measure The Cognitive Diversity Of Your Team

Diverse Teams Lead To Stronger Innovation

The Catalyst to Better Innovation & Collaboration

For over 30 years, organizations have relied on the Basadur Profile to measure and structure cognitively diverse teams. These teams not only understand each other, but they collaborate better during any problem-solving process.


Why Measure Cognitive Diversity?

Now more than ever, companies are learning to cherish the valuable input created by fostering cognitive differences in their organizations. 

In organizations, cognitive diversity is the inclusion of people who have different styles of thinking, problem-solving, and engaging with new, uncertain, and complex situations.

There is a positive measurable correlation between teams who embrace cognitive diversity, and teams who exhibit high creativity, innovation and performance.

What does the cognitive diversity of your team look like?

Does your team have the right mix of new idea and opportunity generators, problem definers, solution optimizers, and people that like to get things done?

The makeup of your team can have a significant effect on the success of your innovation and ultimately, your organization.

Measure the diversity of your team with the Basadur Profile.

What will you get?

  • ALL team members will get their own profile assessment report to help them understand their preferred thinking and problem-solving style. 
  • The team leaders will receive a Team Scatter Diagram to help analyze both potential innovation “biases” and cognitive style “diversity” of the team. Share this with your team and watch the conversations explode.
  • Our Profile Debriefs also are available as a team-building exercise to help everyone embrace their cognitive strengths.

The Results?

  1. With our Innovative Thinking Programs,  your team members will better understand their own preferred thinking and problem-solving tendencies and most importantly, will begin to understand and value the thinking preferences of their team members.
  2. The Profile uncovers a team’s need to embrace & encourage style differences to generate stronger teamwork, creativity, and innovation in organizations.
  3. Your team will begin to turn tensions into synergetic energy.
  4. With this knowledge, teams will be well on their way to tackle problems in a far more collaborative way.  

What is the benefit of learning your cognitive style?

“When I took the Profile, I was almost brought to tears, as I discovered there was nothing wrong with the way I thought.”

“As a result of taking the Profile, I am far more patient with my team!”

“Taking the Profile turned one of my colleagues into an asset.  I quickly realized his way of thinking was not in conflict with me, but complementary to me.” 

Team sessions range from 3 to 6 hours in duration depending on your requirements. Contact us today to get started on your Team Profile Debrief or set up your own team on

Ready For The Next Step?


Interested in measuring the cognitive diversity of your team or integrating the Basadur Profile to  help you structure stronger teams?

Contact us today.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service.

    Companies we have had the good fortune to work with!

    Back to Products