We are fortunate to have many professors use the Basadur Profile in their teaching – they come from all faculties including engineering, business, architecture and art and design.  This scatter diagram is made up of students from a Masters program in strategic foresight and innovation.  Most of the students come

How might market research better engage with sales? A Financial Services division wanted to differentiate its credit cards and needed our help.  In fact, the company, a major retailer, was making their first attempt at launching their own credit card into a competitive marketplace. The market research team looks a

How do you empower a Board of Directors to be more strategic thinkers? We teach a module on creative and critical thinking in a program that certified graduates with a designation to be a future “chartered” board director.  As part of the module, the Basadur Profile was administered to help

What do you do when your organization jumps too quickly into solutions? The Team  Another example from the archives involves our work with a large automotive company.  This example is still relevant today. After recording losses in several consecutive business quarters, the company decided to undertake initiatives to change its

Some jobs require employees to be highly specialized in one innovative style. Air traffic controllers – aren’t we glad? Air traffic control is a very fast-paced, exacting profession.  Straying from what is protocol could result in drastic consequences. We don’t want these people to be learning and devising new ways

What do you do when innovation stagnates in your organization? Overcoming Innovation Stagnation This scatter diagram is from the archives. The story has a very happy ending as the company we profiled in this example has increased its share price 10x after years of stagnating. At the time, this was