Master the Thinking Tools that Drive Breakthrough Innovation

Basadur Applied Innovation equips people with scientifically designed thinking tools that build real problem-solving skill, accelerate collaboration, and make innovation repeatable, not random.

Learn Our Process

Just as master carpenters depend on precision tools to build with excellence, today’s best innovators rely on precision thinking tools to solve problems with clarity and confidence.

At Basadur Applied Innovation, we believe innovation shouldn’t rely on luck, personality, or guesswork; it should be the outcome of skilled, structured, repeatable thinking. Our scientifically designed tools help individuals and teams build the cognitive habits needed to collaborate smoothly, define challenges clearly, and generate solutions that actually work.

Why Thinking Tools Matter

Innovation breaks down when people make assumptions, jump to conclusions, or cling to familiar thinking patterns.

Basadur’s tools change that.

They transform thinking from an internal, invisible process into observable behaviors that can be learned, practiced, and measured. The result?

  • Better collaboration
  • Better clarity
  • Better solutions
  • And a lot less friction

     

Instead of reacting, guessing, or debating, people learn to work through problems with a shared structure that produces breakthrough insights.

Why / What’s Stopping Analysis

Quickly peel back the layers of confusion to reveal what’s actually blocking progress.

This tool helps teams:

  • Identify real barriers, not symptoms
  • Build shared understanding
  • Stop spinning and start solving

It’s rapid, clarifying, and powerful for breaking through stuck thinking.

Core Basadur Thinking Tools

These foundational tools are used to help people through the Simplexity Thinking Process, from uncovering fuzzy problems to implementing meaningful solutions.

How Might We? Idea Finding

Once the facts are clarified, we convert them into imaginative “How Might We” possibilities and challenges that lead to breakthrough ideas and practical solutions.

This tool helps teams:

  • Open the door to possibility
  • Generate ideas with purpose
  • Avoid vague or misaligned thinking
  • Create ideas that solve the right problems

“How Might We?” questions are the spark that turns clarity into creativity

Challenge Mapping

When challenges are unclear, messy, or overwhelming, Challenge Mapping organizes them into a visual structure that makes sense.

This tool helps teams:

  • See hidden issues and relationships
  • Explore problems from multiple angles
  • Prevent premature conclusions
  • Align on what truly needs to be solved

Challenge Mapping is where complex problems finally become clear.

Thinking Tools That Make Any Process Even Stronger

The Basadur Process is compatible with any system; for example, these methods would be energized: Ethnography, Six Sigma, SWOT, etc. Also, the following Basadur Communication Tools will help any team to work together more efficiently and reduce frustration by improving how they talk to each other.

What Makes Basadur Tools Different?

Observable, Measurable Behaviors

Our tools turn thinking into action. You can see them in use, evaluate them, and build mastery over time.

A Scientifically Validated Foundation

Built on decades of scientific and experiential research in organizational behavior, these tools are rooted in how people think, not their personality.

Designed for All Four Thinking Styles

Generators, Conceptualizers, Optimizers, and Implementers each think differently. Basadur tools bring these styles together, creating a smoother, more inclusive innovation process.

As Albert Einstein once said, the most important scientific advances come not so much from thinking up solutions as from formulating problems in new ways or seeing them from different angles.

SIMPLEX a Flight to Creativity: How to Dramatically Improve Your Performance

What You Can Achieve With Basadur Thinking Tools

  • Faster problem definition
  • Higher-quality insights and solutions
  • A shared language for collaboration
  • Reduced conflict and confusion
  • A predictable, repeatable innovation process
  • Breakthrough results without burnout

Teams simply work better together.

Explore Our Training Pathways

YOUR ENTIRE TEAM IS INNOVATIVE






Text Slider — Scoped, Minimal


1. Ignore conformity.

The desire to conform is strong. In a group situation the temptation is to not put yourself forward,
to agree with other people’s points of view and let others monopolise the discussion. But if you do
that you won’t be heard, and your team will lose an effective ideation tool and necessary part of its
innovative power. The key is to disassociate your feelings from the task. Stay focused on what matters
– bringing your own valuable perspective to the table.



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