Building the Next Generation of Creative Problem Solvers

Engaging leaders, educators, teams, and individuals to innovate through applied creativity and design thinking.

Get the Results You Want with Our Formula for Innovation and Design Thinking
Based on over 50 years of scientific research, Basadur Applied Innovation utilizes the following equation to get innovative results.
Innovative Results = Knowledge + Style + Process + Skills + Tools

First, you need to bring together individuals who have the knowledge and experience needed, plus have a good mix of thinking styles.
Whatever thinking style an individual prefers, everyone is equally valued in a problem solving team. As a result, they are enabled to bring out their best thinking, maximize creativity and collaboration, and achieve innovative results.

Understand your own style of thinking and problem solving.
A unique, scientifically-derived instrument, the Creative Problem Solving Profile accurately identifies an individual’s preferred approach to problem-solving and innovation. Understanding the preferred styles of innovation will help your organization tap into the full range of thinking and resources already at your disposal. Styles are states, not personality traits. This provides individuals with the opportunity to readily understand and value teammates’ differences without negative judgment, reducing tension and building collaboration. The result is a shared language enabling innovative work, enhancing team cohesion, and increasing the likelihood of real-world results.


Second, everyone has their own way of thinking and problem solving and what they need is a common thinking and problem solving process
Utilized by Fortune 500 companies and organizations around the globe, The Basadur Innovation Process builds on the Basadur Profile at its core. It’s a proven process for problem-solving and a pathway to innovation. The Basadur Thinking and Problem Solving Process is:
- A structured, eight-step framework that integrates all 4 Profile styles
- It guides teams to discover the right problems
- Solve and implement new ideas and effective solutions
Would you like to transform your problems into clear action?

Third, there are three thinking skills that need to be developed to make the process work: Diverging, Converging, Deferral of Judgment
Our research supports that these skills are dependent on our attitudes, behaviors, and the ways we think.


Precision tools to transform your thinking skills into measurable and observable behaviors.
World-class carpenters master tools like handsaws, screwdrivers, hammers, and nails in creating masterpieces; similarly, the new generation of creative problem solvers master scientifically based problem solving tools in discovering breakthrough solutions.
Some of Basadur’s tools include:
- Why/What’s Stopping? Analysis
- Challenge Mapping
- How Might We? Idea Finding
In addition to these, there is a variety of standard complementary tools, such as Ethnography and SWOT, that can be used more effectively within the Basadur creative problem solving process.
Innovative Results require = The Right People (the What) + A Process (the How)
Check Out Scatterbrains!
Learn how teams find innovation by thinking differently!

Our Global Study Asked: What’s the role of different styles in organizational innovation?
Basadur Applied Innovation launched a global study to determine the innovative thinking styles of leaders and drivers of innovation.
Our Latest Insights on LinkedIn
Real teams. Real results. Real innovation. Follow our LinkedIn community for fresh thinking and creative inspiration.
Be a part of the new generation of Creative Problem Solvers
Contact us today to drive collaboration, creativity, and growth.

