Building the Next Generation of Creative Problem Solvers

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Engaging leaders, educators, teams, and individuals to innovate through applied creativity and design thinking.
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Who We Empower: Your Pathway to Innovation

Leaders
Individuals
Organizations
Teams
Consultants
Educators

Get the Results You Want with Our Formula for Innovation and Design Thinking

Based on over 50 years of scientific research, Basadur Applied Innovation utilizes the following equation to get innovative results.

Innovative Results = Knowledge + Style + Process + Skills + Tools


Diagram illustrating a network with arrows and icons, symbolizing collaboration and diverse thinking styles in problem-solving teams.

First, you need to bring together individuals who have the knowledge and experience needed, plus have a good mix of thinking styles.

Whatever thinking style an individual prefers, everyone is equally valued in a problem solving team.  As a result, they are enabled to bring out their best thinking, maximize creativity and collaboration, and achieve innovative results.

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Understand your own style of thinking and problem solving.

A unique, scientifically-derived instrument, the Creative Problem Solving Profile accurately identifies an individual’s preferred approach to problem-solving and innovation. Understanding the preferred styles of innovation will help your organization tap into the full range of thinking and resources already at your disposal. Styles are states, not personality traits. This provides individuals with the opportunity to readily understand and value teammates’ differences without negative judgment, reducing tension and building collaboration. The result is a shared language enabling innovative work, enhancing team cohesion, and increasing the likelihood of real-world results.

Discover Your Thinking Style

Diagram illustrating the five stages of the Basadur Innovation Process for structured problem-solving and innovation.

Second, everyone has their own way of thinking and problem solving and what they need is a common thinking and problem solving process

Utilized by Fortune 500 companies and organizations around the globe, The Basadur Innovation Process builds on the Basadur Profile at its core. It’s a proven process for problem-solving and a pathway to innovation. The Basadur Thinking and Problem Solving Process is:

  • A structured, eight-step framework that integrates all 4 Profile styles
  • It guides teams to discover the right problems
  • Solve and implement new ideas and effective solutions

Would you like to transform your problems into clear action?

Find Out More about the process

Diagram illustrating the concepts of diverging and converging in thinking skills, highlighting option creation and evaluation.

Third, there are three thinking skills that need to be developed to make the process work: Diverging, Converging, Deferral of Judgment

Our research supports that these skills are dependent on our attitudes, behaviors, and the ways we think.

1. Diverge – the ability to create many different options
 
2. Converge – the ability to evaluate and select the best options
 
3. Deferral of judgment – the ability to avoid making premature negative judgments
 
Curious to learn more about thinking skills?
Start Implementing Change
Diagram illustrating the concepts of diverging and converging in thinking skills, highlighting option creation and evaluation.

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Precision tools to transform your thinking skills into measurable and observable behaviors.

World-class carpenters master tools like handsaws, screwdrivers, hammers, and nails in creating masterpieces; similarly, the new generation of creative problem solvers master scientifically based problem solving tools in discovering breakthrough solutions.

Some of Basadur’s tools include:

  • Why/What’s Stopping? Analysis
  • Challenge Mapping
  • How Might We? Idea Finding

In addition to these, there is a variety of standard complementary tools, such as Ethnography and SWOT, that can be used more effectively within the Basadur creative problem solving process.

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Innovative Results require = The Right People (the What) + A Process (the How)

Learn the process of Applied Innovation – where research meets real-world results.

Check Out Scatterbrains!

Learn how teams find innovation by thinking differently!

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Scatterbrains teams find innovation by thinking differently

Our Global Study Asked: What’s the role of different styles in organizational innovation?

Basadur Applied Innovation launched a global study to determine the innovative thinking styles of leaders and drivers of innovation.

See What We Discovered

Our Latest Insights on LinkedIn

Real teams. Real results. Real innovation. Follow our LinkedIn community for fresh thinking and creative inspiration.


Be a part of the new generation of Creative Problem Solvers

Contact us today to drive collaboration, creativity, and growth.

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    Bringing structure to innovation, for individuals, teams and organizations.

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    Contact Global Head Office

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    1850 Old Waterdown Road
    Burlington, ON Canada, L7P 0T2

    14 Pebble Beach Crt.
    Fairfield, Ohio, USA, 45014

    Phone: 1-905-690-4903
    Toll Free: 1-888-88SOLVE