About Us

For more than 40 years, Basadur has provided organizations around the world with a tried-and-tested innovation system. We unlock a free-thinking, uninhibited process that allows possibilities to be explored and opportunities to be opened up, letting participants solve problems, create ideas and put solutions into practice in a highly effective way.

The Basadur system encourages unobstructed thinking. It fosters an objective approach to innovation that lets participants feel a sense of shared ownership and responsibility. Human-centred and grounded in simplicity, it allows everyone’s opinions to be equally valued.

Everything we do is designed to allow individuals, teams and organizations to become self-sufficient. This provides real business value, allowing our trusted innovation system to become embedded in the day-to-day running of a company’s operations and strategic planning.

Our comprehensive network of partners, coaches, facilitators, trainers, associates and colleagues are spread across the globe.