How many times have we heard this: “It’s a good idea but…” – the dreaded killer phrase? We know them in every language. Someone is trying to diverge and another person cuts in right on top of him/her. The ideation session is now severely impeded, maybe even stopped in its tracks. People raise up their guards and pull back from offering any novel ideas knowing they will get shot down. Sound familiar?

Divergence is critical to successful ideation but being skilled at convergence is also important and critical – we must not mix them together. The ability to defer judgment is a fundamental skill.

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