Do you change the participants? Does the methodology change when you have a constraint like a participant time crunch? Is the methodology always applied the same way for all types of problems?
First of all there are two big things – one – it is fun – people love to find out something about themselves and find out that their way of solving problems is just as good as anybody else’s way. Nobody’s a genius when it comes to creativity and we all need each other.
In a field experiment, 112 managers in a large international consumer goods corporation learned to apply a process of creative problem solving to their on the job problems. It was discovered that deliberately avoiding premature evaluation was the key to igniting big improvements in both idea creation and evaluation. This research now supports years of real world experience of the practical value of this simple skill in innovative thinking and decision making.
Have you ever had an “aha” moment, when everything suddenly seemed so crystal clear?
It happened to me in 1975 in a course at the University of Cincinnati. I suddenly realized how to explain to others what I already believed: that creativity is an essential part of organizational life and not just a “once in a while” extra activity.