Evaluating ideas requires a lot of creativity!
Why do so many new ideas fail? Or don’t even get tried? One big reason is that people don’t take the time to evaluate properly. They love ideating, but they take idea evaluation for granted and don’t take the time to do it properly. They think they are finished and either just vote, or worse, jump into action right away. Usually these ideas fail to deliver good results or don’t even get tried, left to accumulate on the “back burner” (also known as “idea purgatory”).