Blog

  • Bob Basadur
    Robert F. Kennedy popularized the notion that dreaming of things that never were and asking “Why not?” could change the future. In the decades since his death, the business world has focused more on efficiency than on imagining a different world. But with innovation now recognized as a key corporate
  • Bob Basadur
    We live in a world grown skeptical of ‘new and improved’ products and services. Too often, the change is a marketing gimmick – the same old product in a new color, size or package. Sometimes a flashy new gadget or feature is sold as innovation. Invariably, these products fail to
  • Bob Basadur
    “Experienced problem solver” is a term a human resources person might expect to see on an incoming resume. “Successful problem generator” isn’t nearly as likely. But maybe it should be. Organizational creativity is a process with four separate and sequential stages – generation, conceptualization, optimization and implementation.  The generation stage,
  • Bob Basadur
    When I talk about creativity, it isn’t uncommon for people to tell me that they aren’t the ‘creative type,’ as if creativity were an unchangeable trait akin to eye color or height. While it is often viewed as an innate skill that people are born with, the truth, however, is
  • Bob Basadur
    During a recent workshop I conducted in New Jersey, participants shared their perspective that innovation is often too tightly tied to Research and Development. It’s seen as something that R&D departments are “in charge of,” rather than as an integrated, daily activity for staff across a corporation. Integrated innovation makes
  • Bob Basadur
    In today’s world of information, innovation and ideas, brainpower is undoubtedly the most valuable asset most corporations own. Like financial or physical assets, which are safeguarded, insured and audited, the resource of talented human beings is an asset that needs to be equally valued. Paychecks are obviously the most basic