40 years of asking:

How Might We?

Using Simplexity to activate innovation

Read More >

Does Strategic Planning Need to be that Complex?

Read More >

Is Your Team on the Same Page?

Read More >

Upcoming Webinar

Building Innovation Capacity Inside People and Organizations Learn more about us >
Learn, experience & discover your problem solving style. Understand the dynamics & value of people on your team Take the Basadur Profile Now >
Basadur Debrief

Our free quarterly e-Newsletter offers insight and analysis of trends, issues, and techniques that make creativity and innovation a reality.

calendar

latest blog posts


Visit our blog

Recent Webinars


recent publications

highlights

Change Making, Design Thinking, Simplexity, and Innovation

Read more >

The Art and Science of Optimization: Evaluation and Selection Starts with Divergence

It might seem counter-intuitive, but choosing the best ideas doesn't start with agreement. It starts with divergence. Being creative with the criteria you generate is vital for successful evaluation. Join Min as he delves into optimization starting with step 5 in the Simplexity Creative Problem Solving approach – Evaluate & Select.

Read more >

Generating Quality Ideas: Customer Challenge Mapping, Ideation, and Killing Killer Phrases

Breakthrough ideas require inspiration - but they also need process, and a deep understanding of your customer. Who are they? Where are their obstacles? What are their biggest challenges? Exploring these questions through the Challenge Map process will precisely fuel relevant breakthrough ideas.

Read more >

Some of our clients

  • powered by SIMPLEX system
  • Ask us. We create solutions.

    1-888-88SOLVE

    © Copyright 1999- Basadur Applied Creativity   |   Privacy Policy   |   Login