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Design-Centered Entrepreneurship

A concise, problem-solving approach to developing a unique business concept.

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Using Simplexity to activate innovation

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Does Strategic Planning Need to be that Complex?

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Publication: Regulatory Focus, Task Engagement and Divergent Thinking

By Frederik Beuk and Tim Basadur (2016)
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Design-centered Entrepreneurship: creating the products and services customers will love

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How Might We… keep up-to-date: Announcing Simplexity U

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