Our tools and process help businesses deliver innovative results through a 4 step interconnected system.

Simple, experiential, inclusive.
Everyone wants innovation. But how is it achieved? For more than 40 years Basadur has been providing organizations around the world with an integrated, measurable system to unlock their creativity and innovation. 

Step 1
Start With The Basadur Profile


A unique, research-based instrument that helps identify people’s different approaches to problem-solving and innovation. Understanding innovation styles will help your organization tap into the full range of thinking and resources already at your disposal.

You’re an innovator. You just don’t know it yet.

Are you a Generator?
A Conceptualizer?
An Optimizer?
Or an Implementer?
Find out more
Take the profile

Step 2
Take The InQ Survey

The best teams have a mix of Generators, Conceptualizers, Optimizers and Implementers. But as our scatter diagrams show, it’s rare to have the right balance. The InQ survey tells you how your team performs, and where improvements can be made in collaborative and innovative processes.

We can measure the collective innovative performance of a team.


Step 3
Use Ideation Skills & Tools

You want your team to function as a cohesive unit.  You want to increase empathy and collaboration among your teams. Over the years we have discovered a set of skills that not only builds strength and celebrates diversity in your company, but will accelerate innovation too.  

Tried and tested methods to help you master the Basadur system.

Build More Collaborative innovative Teams

Step 4
Apply Simplexity Thinking

Utilized by Fortune 500 companies and organizations around the globe, Simplexity Thinking builds on the Basadur Profile, overlaying the detail to form a wholly integrated process with innovation at its core.

A proven system for problem-solving, a pathway to innovation.

Find out more about simplexity thinking

Get Started
Learn how to innovate with a Basadur workshop, course or training program.

Giving you the innovation skills you need, you decide how you want to learn – online or in person.

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Companies that have benefited from Basadur Innovation

See some case studies


Your guide to upcoming workshops, programs, webinars and courses, including simple online booking tool.


Become an Innovator

Training & Certification workshops that teach you the process of innovation and qualify you as a Basadur instructor.

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An overview of our work in academic research, and how Basadur can help studies into applied innovation.

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