Announcing Min's latest book:

Design-Centered Entrepreneurship

A concise, problem-solving approach to developing a unique business concept.

40 years of asking:

How Might We?

Using Simplexity to activate innovation

Does Strategic Planning Need to be that Complex?

Is Your Team on the Same Page?

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How do you pick the best ideas?

Sales and Marketing: Opposites Can Attract

At Facebook and Google, Highly Successful Teams Use This 3-Word Question to Spark Creativity (With Incredible Results)

Google and Facebook still use the 3-word question that saved a $225 billion company in the 1970s

Basadur Profile selected by new startup connecting Businesses to PhDs

We are excited to announce that the Basadur Profile has been selected by a new sharing economy site called Find Great Minds.

Using Creative Problem Solving for Healthcare Transformation

Don’t Jump from 1 to 8: The Irish Spring Story

Here is one of the seminal stories from my days at Procter & Gamble (P&G) that illustrate how we are so quick to jump to solutions when solving problems. One of our competitors introduced a new product called “Irish Spring.”
Read more >

Basadur Applied Creativity Partners with CCI Resources to Enhance Basadur Profile

Basadur Applied Creativity (BAC) is delighted to announce a new partnership with CCI Resources, resulting in the launch of a new and significantly more advanced Basadur Profile.
Read more >

Publication: Regulatory Focus, Task Engagement and Divergent Thinking

By Frederik Beuk and Tim Basadur (2016)
Read more >

Design-centered Entrepreneurship: creating the products and services customers will love

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Professional Innovation Advisor Designation ProgramSimplexity is a world-class, evidence-based, researched, evolving system that over 10,000 practitioners have used either within their organizations or as external independent consultants.Learn more about PIA >

Learn, experience and measure your own unique style of creativity. Take the Basadur Profile now >

Be recognized & profit in providing Simplexity™ problem solving skills to companies, organizations & creative teams. Learn more about certification >

Announcing Min's latest book:

Design-Centered Entrepreneurship

40 years of asking:

How Might We?

Does Strategic Planning Need to be that Complex?

Is Your Team on the Same Page?

Upcoming Webinar

calendar

latest blog posts

highlights

How do you pick the best ideas?

Sales and Marketing: Opposites Can Attract

At Facebook and Google, Highly Successful Teams Use This 3-Word Question to Spark Creativity (With Incredible Results)

Google and Facebook still use the 3-word question that saved a $225 billion company in the 1970s

Basadur Profile selected by new startup connecting Businesses to PhDs

Using Creative Problem Solving for Healthcare Transformation

Don’t Jump from 1 to 8: The Irish Spring Story

Basadur Applied Creativity Partners with CCI Resources to Enhance Basadur Profile

Publication: Regulatory Focus, Task Engagement and Divergent Thinking

Design-centered Entrepreneurship: creating the products and services customers will love

Recent Webinars

recent publications

Some of our clients

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