Organizations around the globe are thirsting for a blueprint to follow to increase performance in these uncertain times. They are finding this a difficult task because things are not what they used to be. They are finding that how they provide value to consumers is no longer clear nor linear, but much more elusive and ambiguous. Many are turning their attention to attempting to become more innovative. One of the major challenges is to transition their business culture into one that engages employees at all levels in using their creative problem solving skills to making things better. The good news is that there is a proven and readily available method to enable this transition.

Simplexity Thinking offers a new approach to organizational adaptability and ingenuity. The key is recognizing that skill in executing traditional efficiency processes is no longer enough to guarantee success. Employees must also possess deep and well-developed skills in executing creativity as a standard everyday process. Innovation and creative problem solving must be a core mindset to empower breakthrough improvements, as compared to simply just small scale steps forward. There is an opportunity for societal and organizational leaders to embrace and use our four-stage creativity process as a blueprint for standardizing a consistent innovation process, just as they have standardized other processes. Establishing a routine and procedures that ensure decision-makers cycle through the four stages of the creativity process will place innovation at the center of the corporate mindset.

In other words, a creative problem solving process and the related creativity preference styles indicated by the Basadur Creative Problem Solving Profile can be used to manage societal and organizational innovation and change, and to engage people and employees in adaptability work as a deliberate means for motivation and increased effectiveness in the face of accelerating change and increased competition.